The Most Common Mistake Pharma Companies Still Make – Forecasting Like It’s 1999
Most pharmaceutical companies say they’ve improved forecasting. Yet, if you look closer, many are still using spreadsheets and manual guesswork the same methods that worked, maybe, twenty-five years ago. The data might look modern. The tools might have dashboards. But the process itself hasn’t changed much. That’s the mistake. Forecasting like it’s still 1999. And […]